Spring Fashion Preview

It's getting warm - come see what's hot!
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Newest Arrivals

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Blue Ridge Campfire Tee
$36.00
1.5" Bloom Spiral Hoops
$23.00
2" Bloom Spiral Hoops
$25.00
2" Lavender Spiral Hoop
$25.00
1.5" Lavender Spiral Hoop
$23.00
Hemlock Pointe Candle - Asheville Leaves
$22.00
The Artist Jay Hair / Scarf Pin
$41.99
BOCA Hanging Oval + Labradorite Earrings
$54.00
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1053 products
Charity of the month

Sarge's Animal Rescue Foundation

Each month, 1% of total sales goes to a good cause you help choose.
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Trending Now

MINI BATH BOMB SET

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Trending without overspending

From mountain-mama to urban-chic, we bring affordable, fun fashion & accessories to Appalachia and beyond.

Experience a continually-curated selection of unique clothing, jewelry & creations by local artists! Visit us at one of our three locations, or enjoy free shipping for orders over $75 when you shop online!

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Clothing
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The Skirt Collection

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April Best-Sellers

Vintage Rose Dress
$44.99
Velvet Open Front Jacket
$64.99
Vegan Crossbody W/ Leopard Strap
$49.99
Two Tone Landscape Print Dress
$54.99
Tropical Print Pin Tuck Skirt
$44.99
Local Feature

Toothsome Tentacles

Explore the whimsical twists & turns of Sarah Ray's handmade earrings.
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Interior picture of Charmed on Haywood St.

Charmed Boutique

Fun, affordable fashion

We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.