Trending without overspending
From mountain-mama to urban-chic, we bring affordable, fun fashion & accessories to Appalachia and beyond.
Experience a continually-curated selection of unique clothing, jewelry & creations by local artists! Visit us at one of our three locations, or enjoy free shipping for orders over $75 when you shop online!
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Charmed Boutique
Fun, affordable fashion
We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville or Waynesville area to visit us in person, we ship nationally and will work with you so you can get exactly what you’re looking for.