Spring Fashion Preview

It's getting warm - come see what's hot!
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Newest Arrivals

Spicewalla + T-Pain Collab 'The Sauce'
$30.00
Spicewalla - T-Pain 'The Juice'
$12.00
Spicewalla - Kitchen Essentials Collection
$22.00
Spicewalla - Carolina Mustard BBQ Rub
$12.00
Iconic Tongue + Lips Wood Studs
$16.99
Lone Pine Wooden Earring
$16.99
Rainbow Sunflower Dangle
$16.99
6.2 Million Dollar Banana Dangle
$16.99
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1055 products
Charity of the month

Sarge's Animal Rescue Foundation

Each month, 1% of total sales goes to a good cause you help choose.
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Trending Now

MINI BATH BOMB SET

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Trending without overspending

From mountain-mama to urban-chic, we bring affordable, fun fashion & accessories to Appalachia and beyond.

Experience a continually-curated selection of unique clothing, jewelry & creations by local artists! Visit us at one of our three locations, or enjoy free shipping for orders over $75 when you shop online!

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Clothing
Clothing
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Bags & Purses
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Local Artists
Great Gift Ideas
Gifts / Gift Cards

The Skirt Collection

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April Best-Sellers

Vintage Rose Dress
$44.99
Velvet Open Front Jacket
$64.99
Vegan Crossbody W/ Leopard Strap
$49.99
Two Tone Landscape Print Dress
$54.99
Tropical Print Pin Tuck Skirt
$44.99
Local Feature

Toothsome Tentacles

Explore the whimsical twists & turns of Sarah Ray's handmade earrings.
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Interior picture of Charmed on Haywood St.

Charmed Boutique

Fun, affordable fashion

We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.