Hurricane Helene
Still we rise.
In the face of catastrophe, we've seen the best of people - from first responders on the ground to government officials juggling it all, strangers have become neighbors, politics don't matter and there's no obstacle big enough to prevent people coming together.
These mountain towns aren't just places on a map. They're a way of life, a language of love, and we're humbly honored to be in the midst of it all. Our hearts go out to those who lost so much, but our eyes look ahead to what can only be better days rising from the devastation.
We will pick up the pieces, but know that we couldn't do this without you. To all of you who have shopped online with Charmed and supported local and small businesses in the region: Thank You.
These mountain towns aren't just places on a map. They're a way of life, a language of love, and we're humbly honored to be in the midst of it all. Our hearts go out to those who lost so much, but our eyes look ahead to what can only be better days rising from the devastation.
We will pick up the pieces, but know that we couldn't do this without you. To all of you who have shopped online with Charmed and supported local and small businesses in the region: Thank You.
Newest Arrivals
Charity of the month
NCCF Disaster Relief Fund
Each month, 1% of total sales goes to a good cause you help choose.
More Details
Trending without overspending
From mountain-mama to urban-chic, we bring affordable, fun fashion & accessories to Appalachia and beyond.
Experience a continually-curated selection of unique clothing, jewelry & creations by local artists! Visit us at one of our three locations, or enjoy free shipping for orders over $75 when you shop online!
Shop by category
December Best-Sellers
Local Feature
Toothsome Tentacles
Explore the whimsical twists & turns of Sarah Ray's handmade earrings.
Shop Collection
Charmed Boutique
Fun, affordable fashion
We are proud to be an affordable women’s boutique fashion and accessories store - keeping our prices 'real' for locals and tourists alike, while staying on top of the latest trends & fashion! If you aren’t in the Asheville area, we ship nationally and will work with you so you can get exactly what you’re looking for.